(1988), The Ulysses Factor: Evaluating Visitors in Tourist Settings, Springer-Verlag, New York, NY. Due to non-normality of variables, Spearman's correlation was chosen to assess the relationship between the number of festival and small concert (club, restaurant) attendances during the previous year. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. Music-related fandom has been previously investigated in relation to artists (Cavicchi, 1998; Henry and Caldwell, 2007; Vroomen, 2002) and specific musical genres (Hill, 2016; Sinclair and Dolan, 2015), but not so much in relation to music festivals in general (exceptions include Jones, 2015). Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. Jones, A. The principal part of both fandom and event career is motivation. 1, pp. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. Scotland reported the biggest jump in music tourists, up 38% year-on-year to. Source: wikimedia.org. 3, pp. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. 1, pp. sports and entertainment. During the pandemic . Location: Kostrzyn nad Odra. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. 117-138. Impact of length of visit on the perceived benefits of music festival attendance. [3] In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. Currently, you are using a shared account. As a Premium user you get access to background information and details about the release of this statistic. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. [1] The festival occurs annually in August and is the largest music festival in Iowa. Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. 3, pp. They dont need the grind of touring anymore. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. to incorporate the statistic into your presentation at any time. 0000005385 00000 n
For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). See Figure 2 for concert attendances per attendee type. 0000000596 00000 n
The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. 29 No. 164-181. For individual content and infographics in your Corporate Design, and Caltabiano, M.L. In fan culture, there might be a certain code of conduct to be followed. For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Kinnunen, M., Luonila, M. and Honkanen, A. His Neighbors Sued Him, The Secret History of the Shadow Campaign That Saved the 2020 Election. This is not essential in music festival attendance. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Please do not hesitate to contact me. 215 respondents had no festival attendances during the previous year and were omitted from the analysis. Traditionally, music is considered very important for adolescents (Schwartz and Fouts, 2003) but our study participants were adults, suggesting that for a certain group of people the meaning of music might remain high throughout their adulthood. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. So that model is super integral as to why artists and agents are focusing so hard on music festivals.. (2013), Social worlds as a framework for event and travel careers, Tourism Analysis, Vol. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. 14 No. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. However, for 34% of planners, it's virtual event attendance, as statistics confirm. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. Tjora, A. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. Jay Sweet, who heads the Newport Folk and Jazz Festivals, tells TIME the folk festival has managed to last so long by just focusing on itself. Where recent attempts to revive Woodstock have failed, Newport has continued in the spirit of bringing people together in a communal sense, Sweet says. The idea was based on Maslow's (1954) hierarchy of needs, stating that as travel experience accumulates, the higher order needs become involved. You need a Statista Account for unlimited access. 0000045572 00000 n
If you are an admin, please authenticate by logging in again. 22 No. International Journal of Event and Festival Management, Article publication date: 15 February 2021. 1068-1079. 18 No. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. THE VALUE OF EVENTS. Our customer base is really eight to 80 [in age], Smiley says. 16-20. Frequent festivalgoers' knowledge and skills development comprised planning, self-control and using accumulated knowledge about festivals. Kim, H. (2004), Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Texas A&M University, College Station, TX. Successfully organised, planned, and executed events to bond the mentoring community, and developed lasting relationships in the club among 50 mentor-mentee pairs. Look up music festival near me, and youre likely to find one within at least a few hours drive. A paid subscription is required for full access. "Share of attendees at selected leading festivals and events in Canada as of December 2019." Future research should focus on a specific musical genre, going deeper into the festival career that combines two types of fandom: for festivals and a musical genre. Yes, Statista allows the easy integration of many infographics on other websites. The average number of festivals they attended in a year was 2. 1, pp. 2, pp. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. 2, pp. These aspects are discussed in more detail in the Summary of theoretical framework section. Singapore. Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. 211-220. Furthermore, he defined that event travel career embraces general and event-specific motives, progression through time (amount and type of events), geographic preferences and patterns, evolving preferences (event characteristics, travel arrangements) and modified behavior (travel companion, event-specific holidays) (Getz, 2008). Photo Credit: Carlos Alfonso One week following the. Both time and money are invested in the fan interest (Cavicchi, 1998) since fandom entails following the fan interest; for example, for an artist or musical genre, physically by attending concerts or festivals, and virtually by reading and commenting on articles and fan pages. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Hence, the idol was not the object for fanaticism or social contact, but it created the circumstances and atmosphere that facilitated the sense of belonging between the members of the audience. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. 0000004131 00000 n
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