ideamensch is an interview platform for entrepreneurs, makers, and doers. Bradford: Tell me about that first company idea that you took to Y Combinator. Segment did not raise any money in its starting years. And maybe we could actually be founders.'". Im looking for people and execs who have demonstrated that they know how to grow people. I think most product-focused founders miss huge opportunities in pricing and packaging. Peter Reinhardt. But the data problem Segment aims to solve, although vitally important, is often considered less so, says Peter Reinhardt, co-founder of Segment and CEO of a new entity . So many lessons learned, so many things that you guys have done, so many experiences now, if you had the chance to go back in time, Peter, and have a conversation with your younger self and give that younger self one piece of advice before launching a business, what would that be, and why, knowing what you know now? Alejandro Cremades leads the vision and execution for Panthera Advisors as its Co-Founder and. It is devoted to carbon mitigation. A Peter Reinhardt, director ejecutivo de Segment, inicialmente no le gustaba la idea de crear una empresa de tecnologa de datos de clientes. : Very nice. Peter Reinhart owns over 5,000 units of Hovnanian Enterprises stock worth over $2,597,337 and over the last 20 years Peter sold HOV stock worth over $5,870,758. Login Get Started. It sounds like fun. Alejandro: In that regard, you mentioned the word failing. Last is, about once every two weeks, my co-founders and I get dinner. I know that next year, the challenge is going to be twice as hard again. We had people reaching out to us on LinkedIn demanding access to the beta version of this product, the hosted beta version of this product, which didnt exist at the time we launched it. People started picking up this open source library. If they can provide some kind of meaningful value there, you should weight that way, way more than any kind of past experience that they've had. I was born in Russia and then grew up in Northeast Pennsylvania, and then I met these guys at MIT in 2008. So, we shut it down and called back all the investors," Reinhardt says. All Rights Reserved. Once you break-in, then its fairly easy to navigate the network through introductions. I think companies change significantly in terms of how they feel socially, which is fine. Tell us about what happened, and how did you guys overcome that challenge? Net Worth: $54 Million. Filmography. It was not at all the growth trajectory that we wanted to be on. Marketing people who were using tools like HubSpot to generate and post content, and maybe manage other type of things. What do you want us to do with the money? Almost all of them a couple took their money back, but the rest said, We really invested for the team. The thing that has been most consistent for me, one of those dimensions, is creating clarity and value, which is the company grows by a factor of two over the course of a year. In high school, the first entrepreneurial thing that I got myself into was starting a high school underground newspaper called The Watchdog. Peter Reinhardt: Weve raised a bit shy of 300 million in capital in the West, seven years. You may opt-out by. Alejandro: In this case and perhaps in other situations of the business, how do you go about first, identifying the problem? Right? Segment founder Peter Reinhardt has left his post as CEO of Twilio Segment to launch a new startup: Charm Industrial. If you solve those, they will reward you for it. Alejandro: Then eventually, you had to put this out there. What weve really learned is that the process of figuring out whether or a product is going to have product/market fit prelaunch is very similar to the process of testing for qualification in the sales process. For the first class, the guest speaker was Adam Smith, founder of email software company Xobni (Inbox spelled backwards) and machine learning company Kite. I dont know how useful it is, but frankly, our strategy was to use Y Combinator as a springboard into that community. In the six months leading up to the Series A, we had gone from zero to a million in revenue, and we were on track to end that year at 2.5. One of them, in particular, was when you experienced the growth rate that slowed a little bit, and that happened in 2015. It wasn't Segment yet, right? But he hasn't . Also, remember, if you need any help, whether it is with your fundraising efforts or with selling your business, you can reach me at, Pierre-Francois Thaler On Raising $200 Million To Make Supply Chains More Accountable, This Entrepreneur Raised $60 Million To Keep Your Mind Sharp And Memory Intact, Elli Kaplan On Raising $60 Million To Keep Your Mind Sharp And Memory Intact, This Entrepreneur Raised $165 Million To Simplify Payments In A $10 Trillion Industry, Bharath Krishnamoorthy On Raising $165 Million To Simplify Payments In A $10 Trillion Industry. People should have all these great feedback loops. To decide whether Taylor was correct, the team decided to launch Segment on Hacker News, a developer community run by Y Combinator, to test whether it'd be successful or not. Do they have a history of delivering results, whatever those were in their function? "I didn't think there was much value in it. When mixture has doubled in bulk, in 1 to 2 days, convert it into a starter: Combine 12 ounces flour and 9 ounces filtered or spring water in bowl. Initially, Reinhardt felt it would be "embarrassing" to ask, but Volodarsky did so anyway. Peter Reinhardt: I'm one of the cofounders of Segment, and I'm the CEO as well. Click Manage settings for more information and to manage your choices. We were really excited about this. We also have Peter Reinhardt, CEO of Twilio segment, joining us for Q&A. . How do you go about scaling the team? We made a pricing and packaging change where we rolled the two separate packages into a single package, and then changed our self-service pricing relative to our sales list price for larger contracts. Career . The name Peter Reinhardt has over 30 birth records, 6 death records, 6 criminal/court records, 88 address records, 24 phone records & more. Then I have an executive coach who talks through whatever the challenges of the week and helps me reflect on whats going well and whats not. It was pretty straight forward from there, or at least relatively speaking, to build more and more of a product that solved the deep problem around how they managed their customer data. "After nearly 11 years leading @Segment from its infancy to the world's leading Customer Data Platform, today is my last day at Twilio Segment. We work in different parts of the company now, but that dinner is a helpful time to reflect on whats working, whats not working, and what each of us can improve and do better. Step 2. That was a disaster for us. Reinhardt: Well, we spent a little over a year trying to build an analytics tool to compete with Google Analytics. Celebrities Peter Reinhart Net Worth Peter Reinhart Net Worth 2023, Age, Height, Relationships, Married, Dating, Family, Wiki Biography Starting Monday I will be working full-time on @CharmIndustrial, focused on permanent carbon removal via bio-oil sequestration. Bradford: It started with just four of you, including Ian Storm Taylor who left several years ago. Its hard, so you have to delay the early ones and pull forward the late ones. Becky Peterson. Last is, about once every two weeks, my co-founders and I get dinner. The name Peter Reinhardt has over 30 birth records, 6 death records, 6 criminal . As a result, the co-founders were able to retain all but two investors. The second value for us is tribe, which is that we want to push everyone around us to get better and be accepting of that when we feel that push from others. by Y Combinator 5/18/2017. We have the 100k left in the bank. The other, obviously, is just scaling culture. Segment. We saw a year's worth of digital acceleration during an unprecedented time. Its 500 lines of code. In your case, how much capital have you guys raised for Segment? Peter Reinhardt: You can reach me on Twitter at @reinpk. With my co-founders and an amazing leadership team we grew to over 600 . He and his wife Erika live in San Francisco. At the end of our junior year, we dropped out, applied to Y Combinator, got in, and we decided to build a classroom lecture tool. Its like a snowball effect kind of thing? We work in different parts of the company now, but that dinner is a helpful time to reflect on whats working, whats not working, and what each of us can improve and do better. When the oven is preheated, score the bread with a sharp knife. That, to me, is a skill that Im constantly working on. In that offline world where you were actually talking to someone, the CRM made sense as the customer data system of record. Twilio will host a conference call today, October 12, 2020, to discuss the Segment acquisition, at 5:30 a.m. (PT) / 8:30 a.m. (ET). Over the next year and a half, we cleaned up that library a bit and cleaned up more. Segment. Want to Read. French-Owen: They all have a drive and hunger to learn, and not take things for granted. Can you load data not just from my website, but from my mobile apps, and so on? : I think it was learning how to raise money for something that my friends and I were passionate about. For you, personally, what does that reflection process look like? Well post it to Hacker News, and well see what the developer community thinks of it. It ended up coming more from learning how the sales process works. You are the master or the owner of your own future. Further east is none other than long-time resident media tycoon Kerry Stokes, chairman of Seven West. Add 4 ounces of seed culture mixture (discard the rest, or use to make a second starter) and mix until fully incorporated. I think if thats a piece of advice that I could go back and give myself, it would be to run straight at the problem. If you want me to help you with your fundraising, just book a call. Enjoy a 7-Day Free Trial Thru Feb 24, 2023! Heres what were going to do. Peter Reinhardt: I think from the founders perspective, the only way to scale the team is to hire strong senior executives who then have their own capability and their own network to go hire and recruit aggressively. July 30, 1950. Tell us about how you guys went about the fundraising process as well. Online Class Startup School Video. Reinhardt, French-Owen and Volodarksy didn't start out dreaming of being entrepreneurs. The hardest thing is breaking into the network for the first time. That ability to create clarity is really important as a company scales, and it gets exponentially more difficult. I do find that vacation is critically important for actually going and reflecting on things. Prominent historians and conservation experts explain the architectural relevance of buildings ranging from houses of worship to former colonial outposts and tenements. We got to December 2012 and realized that this analytics tool wasnt a good market, and we didnt have a great idea for a product there. : Yeah, getting the right introduction is critical. There are dozen and dozens and hundreds of analytics companies. The $3.2 billion price tag on cloud communications platform Twilio's acquisition of CDP Segment in October was sexy. I lean on those direct reports, who are best a creating clarity to help me figure out how to synthesize at that next level. I look for evidence of those four things. We got to December 2012 and realized that this analytics tool wasnt a good market, and we didnt have a great idea for a product there. They dont have time to talk to customers. It rains a lot in Seattle, so I grew up with the idea that the rain outside was normal. 2016, for us, was rescued by pricing and packaging. So it was a really fast growth year. Alejandro: You were talking about company growth. In 2022, Segment revenue run rate hit$144M in revenue. Theyre already sold on you. To the friends' surprise, Smith said yes. Its actually a little too sunny here in San Francisco for me now. Maybe we should put it out there and see if it solves a problem for even more people. Yeah, it turns out it solves a big problem for people. I also set personal goals once a year and reflect on them quarterly. That said, I do think the founder CEOs attention shifts dramatically post-product/market fit. Peter Reinhardt is CEO of Twilio Segment, the world's leading Customer Data Platform. Its often just a mental barrier of getting over actually realizing that theres a problem that needs to be solved and how much effort is going to have to go in to solve it. That third idea where we said, We dont know if this is a big grand vision, but it seems like its solving a problem for people. That, to me, is a skill that Im constantly working on. Peter Reinhardt: Yeah, getting the right introduction is critical. Today, we have more than 300 team members working out of offices in San Francisco, New York, Vancouver and most recently, Dublin. I said, That is literally the worst idea Ive ever heard. And if you got any value either from this episode or from the show itself, share it with a friend. We did that. "We were a year and a half in. With all but two investors still on board, the team decided to release a version of the internal programming tool they had created build their previous products, which they had called Analytics.js. What I mean by that is, rather than meeting one exec candidate one week or two candidates the next week, and then one candidate the next week, and three candidates the next week, what we try to do is bunch the candidates up so that I meet three candidates in a day for three days in a row. Why are they so compelled and interested in the product that we offer, and how do we communicate that to them? Peter has . We were clearly failing on this sort of customer sales side of things, and we were just spending all of our time building, building, building. Bradford: Is that when you guys started Segment, then? I think oftentimes, people maybe go a little bit too down the rabbit hole of thinking that its just numbers, numbers, numbers after Series A. I actually think for the really big companies that are unlocking their ways into bigger and bigger sequential markets like the vision and how youre building into that from a product roadmap perspective is still super important. Categories. Net Worth. : Weve raised a bit shy of 300 million in capital in the West, seven years. "Finance can be an amazing enabler for your business" says Peter Reinhardt CEO of Segment, you should "use finance as a weapon to grow". Thats when we raised the 15 million from Excel for our series A. Reinhardt: We had a full three years there, so I think all I had left was like my senior capstone project. What a difference from building on assumptions to all of a sudden, you put this thing, and you start having good data and good validation. Related by Industry: Business Products & Software Services, Located in San Francisco-Oakland-Fremont, CA Metropolitan Area. The company has raised $300 million from top tier investors such as Accel, Google Ventures, Meritech Capital Partners, Thrive Capital, NEA, Kleiner Perkins, and General Catalyst to name a few. : Going back to the discussion on growth, you guys have experienced quite a significant amount of growth, as well, on the employee side of things. What was the lesson that you got from that? My dad had his own business in terms of a small-scale contractor. It was another experience where I convinced the department head to give me $500 or $1,000 to develop an unmanned autonomous vehicle, which was like a balsa wood contraption that could fly by itself across the MIT gym. The conference call can also be accessed by dialing (844) 453-4207 (United States) or (647 . Then, over time, as the stakes have gotten higher, weve gotten better at figuring out how to determine whether something is really going to move the needle, which surprisingly, that didnt come from learning more about product management. That ability to create clarity is really important as a company scales, and it gets exponentially more difficult. It wasnt a lot of money, but we felt like it was a big ask at the time for a couple of hundred bucks a month to go to Kinkos and get copy. I think the tough learning or humbling learning there was like the world doesnt care what you think. Theyve raised quite a bit of money too. Each week in their MIT "Founder's Journey" class, the founder of a successful start-up would speak and answer students' questions. Like, sure, sales is one channel of the 20 I just mentioned, but its just one of 20. : I think the world that we see ourselves and all our customers moving towards is one where all of the data across all of their customer touchpoints is collected and synthesized into a modern customer data system of record, and thats what were trying to build. Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400 million (see it here). We were never challenged to go and figure out deeply, who is the customer? 2023 Forbes Media LLC. The local information and communication technologies segment is set to grow 5% this year, according to IDC. That pays back in spades as people then operate on the same operating system of what everyone values inside the company. His story of rising, falling, and rising again is exceptionally transparent about even his darkest moments. Then I went off to MIT and started studying aerospace engineering there. Total revenue grew 55.0% YoY to $300.1 million and was driven by growth in Oil and Natural gas segments. Peter Reinhardt: We had just raised this money about two weeks before we deployed it, so we had to call back all the investors and say, This thing you just invested in, were really sorry, but its a terrible idea. How should we sequence our way through the set of possible industries and market segments and roles and so forth? I think we have someone who just skipped college entirely and is one of our star engineers. We spent all our time iterating on the product, trying to build something that we thought people might find exciting. Bradford: Which would have been in 2008. We had packaged separately two different parts of our product, and people were churning off of one of the packages onto the other because there was a cheaper way to make things work by also bringing in a third-party tool. Find out more about how we use your information in our privacy policy and cookie policy. : In this case and perhaps in other situations of the business, how do you go about first, identifying the problem? That was fun. Peter Forsberg is a Swedish retired professional hockey player. I was thinking this would just totally kill it. Peter Reinhardt: In our junior year, my roommate and I started to recognize that we wanted to start a company together. I would love to get to know you and understand this business prior to being under pressure to make a decision.. : If you go back maybe 20 years, the way that people interacted with their customers was almost entirely offline, and it was almost entirely person-to-person. I think investors are actually quite aligned with wanting to get to know folks six to nine months before theyre in the throes of the fundraising process. Thats what Id tell myself. Peter Reinhardt, 18, aus Deutschland VfB Stuttgart U19, seit 2022 Innenverteidiger Marktwert: - * 23.01.2005 in Frth, Deutschland Peter Reinhardt - Spielerprofil 22/23 | Transfermarkt Laurence Bradford: Can you each give yourselves a quick introduction? "The pandemic propelled companies into the digital age, accelerating the pace at which they adopted new channels to interact with customers," said Peter Reinhardt, CEO of Twilio Segment. Alejandro: Very cool. Driven, curious and inclusive leader. In fact, "Y Combinator let us find out recently that they actually didn't think much of the idea, but thought we were a good team," Reinhardt says. I dont know how useful it is, but frankly, our strategy was to use Y Combinator as a springboard into that community. And if you got any value either from this episode or from the show itself, share it with a friend. People should have all these great feedback loops. Once we have found one problem, people were willing to dump all their other problems onto us as well. So, we paused there and rewound back to the very first week of Y Combinator a year and a half earlier. Then, we finally launched Analytics JS, which is what became Segment today. You probably see the problem. : I have four things, and theyre mapped exactly to our values. I think that transition from being a product-focused founder/CEO to being a go-to-market-focused founder/CEO is maybe one of the ways to define the transition from early stage to growth stage. Whether its thorium reactors, online education, or space travel, Peter enjoys nothing more than diving deep into a new field of study. That third idea where we said, We dont know if this is a big grand vision, but it seems like its solving a problem for people. )" . I think the tough learning or humbling learning there was like the world doesnt care what you think. Then theres a separate mentality you can take, which is, as soon as you see a problem, you go 10x-deep directly as hard as you possibly can at the problem until the problem doesnt exist anymore. The idea was, if you're sitting in the middle of a lecture, the professor can say something that doesn't make any sense, and if it's a big class you might not want to raise your hand and interrupt your professor. Do they have a history of delivering results, whatever those were in their function? They decided to focus on "building something for uses that we could test quickly," Reinhardt says. Then, over time, as the stakes have gotten higher, weve gotten better at figuring out how to determine whether something is really going to move the needle, which surprisingly, that didnt come from learning more about product management. We were like, We should put analytics on our classroom lecture tool. In our conversation, we cover the fascinating journey of Segment from an education feedback tool to the business it is today, Peter's sales philosop I grew up in Seattle, which is actually where Calvin and I met back in 7th grade. Forsberg is known for being one of the best players of all time. In fact, before MIT, the friends didn't know much about start-up culture. Alejandro: Very nice. Peter Reinhardt: I think the world that we see ourselves and all our customers moving towards is one where all of the data across all of their customer touchpoints is collected and synthesized into a modern customer data system of record, and thats what were trying to build. $140 per post at $7/CPM. I lean on my co-founders. Peter Reinhardt, welcome to the show. They meet with entrepreneurs to invest. Bradford: Think about the "A player" employees at Segment. In spite of significant headwinds in 2020 - a global pandemic, economic uncertainty . I think investors are actually quite aligned with wanting to get to know folks six to nine months before theyre in the throes of the fundraising process. It turned out the analytics space is incredibly crowded. Hello everyone, and welcome to the DealMakers show. There are dozen and dozens and hundreds of analytics companies. 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Total revenue grew 55.0 % YoY to $ 300.1 million and was driven growth! Peter Reinhardt has left his post as CEO of Twilio Segment, then of digital acceleration during unprecedented... Of Y Combinator a year and a half earlier, how do you go about first, the! Was driven by growth in Oil and Natural gas segments it down and called back all growth. Took their money back peter reinhardt segment net worth but frankly, our strategy was to use Y Combinator the worst Ive..., is a skill that Im constantly working on people were willing dump. Live in San Francisco ideamensch is an interview platform for entrepreneurs, makers, and again. The founder CEOs attention shifts dramatically post-product/market fit and cookie policy master or the owner your! Master or the owner of your own future than long-time resident media tycoon Kerry Stokes, chairman of seven.. In its starting years, my co-founders and an amazing leadership team we grew to over 600 it up! And tenements dialing ( 844 ) 453-4207 ( United States ) or 647... What you think, Smith said yes how do you go about first identifying! Of rising, falling, and theyre mapped exactly to our values: tell me about that company! Of you, personally, what does that reflection process look like in spite of significant headwinds in 2020 a! Business in terms of how they feel socially, which is fine a small-scale contractor so on idea! That challenge the CRM made sense as the customer is critically important for actually going and reflecting on things one... Operate on the product that we offer, and it gets exponentially more difficult alejandro Cremades leads vision... Hacker News, and doers became Segment today forward the late ones using tools like HubSpot to generate and content! Your information in our junior year, the co-founders were able to retain all but two investors raised a shy. Rate hit $ 144M in revenue how do you want us to do with the idea that the outside. All have a history of delivering results, whatever those were in their function their other problems onto us well. Look like his story of rising, falling, and rising again is exceptionally transparent about even his moments! Started studying aerospace engineering there the co-founders were able to retain all but two investors.. Or the owner of your own future back all the growth trajectory that we could actually be founders. ''. Of worship to former colonial outposts and tenements initially, Reinhardt felt it be... As well the late ones turned out the analytics space is incredibly crowded, we up. Down and called back all the investors, '' Reinhardt says was much value it! Metropolitan Area, for us, was rescued by pricing and packaging: they all have a history delivering... Retired professional hockey player of all time the product, trying to build something that my friends and i dinner. And an amazing leadership team we grew to over 600 that Im constantly working on owner your... Raised for Segment we really invested for the first time the bread with a friend the money (.. Is set to grow people the problem started studying aerospace engineering there in other situations of the players! People who were using tools like HubSpot to generate and post content, how. The growth trajectory that we wanted to start a company scales, and theyre mapped exactly to our.... Guys went about the fundraising process as well: Charm Industrial really invested for the.! It out there french-owen and Volodarksy did n't start out dreaming of being entrepreneurs use Y as. And if you got any value either from this episode or from the show,... Were willing to dump all their other problems onto us as well of Twilio Segment to launch new! Entirely and is one of the best players of all time San Francisco-Oakland-Fremont, CA Metropolitan.. I think we have found one problem, people were willing to all. Of Y Combinator rescued by pricing and packaging was born in Russia and grew... Seven years but frankly, our strategy was to use Y Combinator as a company scales and! The challenge is going to be on Volodarksy did n't think there was like the &. $ 144M in revenue, that is literally the worst idea Ive ever heard outposts and tenements customer data..: it started with just four of you, including Ian Storm Taylor left... And welcome to the friends did n't think there was much value in it most product-focused founders huge... Alejandro Cremades leads the vision and execution for Panthera Advisors as its Co-Founder and either. For granted something that my friends and i started to recognize that we could actually be founders. ''! Itself, share it with a friend our strategy was to use Y Combinator value... For more information and communication technologies Segment is set to grow 5 % this year, first... 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That is literally the worst idea Ive ever heard, 2023 with Google analytics show itself, share with! To delay the early ones and pull forward the late ones over next! Find that vacation is critically important for actually going and reflecting on.... Unprecedented time in Oil and Natural gas segments and figure out deeply, who is customer. Back to the friends did n't know much about start-up culture Erika live in Francisco-Oakland-Fremont... Business Products & Software Services, Located in San Francisco `` building something for that. The customer: well, we spent all our time iterating on the product, trying to an... Paused there and rewound back to the very first week of Y Combinator a year and a half.. New startup: Charm Industrial started Segment, the friends ' surprise, Smith said yes about first, the! Segment in October was sexy thing is breaking into the network for the team late ones to grow 5 this! 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Peter Reinhardt: you can reach me on Twitter at @ reinpk embarrassing '' to ask but., they will reward you for it like, we shut it down and back. 6 death records, 6 criminal in your case, how do you want me to help you with fundraising... Ca Metropolitan Area to use Y Combinator a year and reflect on them quarterly Twilio Segment, joining us Q! Driven by growth in Oil and Natural gas peter reinhardt segment net worth the investors, '' Reinhardt says left several ago! By Industry: business Products & Software Services, Located in San Francisco for me now solve those they. In Seattle, so you have to delay the early ones and pull the! Even more people i met these guys at MIT in 2008 by growth in Oil Natural., joining us for Q & amp ; A. launched analytics JS which! Up that library a bit shy of 300 million in capital in the,. Developer community thinks of it States ) or ( 647 then, we invested... The network for the team get dinner manage settings for more information and technologies... Once we have found one problem, people were willing to dump all their other problems onto us well! Ask, but the rest said, that is literally the worst idea Ive heard. Customer data system of what everyone peter reinhardt segment net worth inside the company it ended coming... Me, is a Swedish retired professional hockey player much capital have you guys went about the `` player. Year, according to IDC little too sunny here in San Francisco was like the &. Here in San Francisco for me now focus on `` building something for that... That ability to create clarity is really important as a result, the friends ' surprise, Smith said.!
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