Our unique selling proposition and differing point to this is that we provide 100% vegetable juice and V8 would need to promote the benefits of this heavily. At this point, you can almost taste the chocolate melting in your mouth. But perhaps more importantly, it also speaks to an aspect of website building that potential customers worry about: whether their site will look too formulaic or cookie-cutter.. They also need to ensure that their product or service can meet those needs uniquely and differently from their competitors. Therefore, the consumption of fruit juices has now become a habit and is consumed by many both for breakfast and as a snack. Activities that can be determined as your weakness in the market. Getting the right knowledge about Digital Marketing and completing certified courses may get you a chance of working with top companies including Real Fruit Juice. SWOT analysis of Delmonte Juice analyses the brand/company with its strengths, weaknesses, opportunities & threats. Another difficulty is that such drinks are not seen as good value for money. In order to create an effective value proposition, businesses need to research their target market and understand what needs and wants their customers to have. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. "Grow better with HubSpot". Dear Rita, we would appreciate it if you give us excerpts from your project. It has been reviewed & published by the MBA Skool Team. Stripe: "Web and mobile payments, built for developers". We will also provide tips on how you can create a powerful USP for your own business. Fishwife. They also have a virtual try-on feature, where you can upload a photo of yourself and see how the glasses look on you. If you like such in-depth analysis of companies, find more such insightful case studies on our. For example, you can use a sticky bar to promote your USP. Canva is a prime example of a company with a strong, unique selling proposition. Second, the beeswax coating makes the wrap naturally moisture-resistant, perfect for covering food that needs to stay fresh. May 10, 2019 By Hitesh Bhasin Filed Under: Marketing Mix of Brands. Despite increased competition, it is currently India's most trusted brand for bottled fruit juices. Unique selling proposition definition. This allows bloggers and entrepreneurs to stay in touch with their audience without sending out manually-crafted emails every time they want to promote a new product or blog post. Activities that can be avoided for Fruit Juice. Hiut Denim Co. used an interesting tactic to concoct a winning USP: they simply boasted that they make jeansnothing else. In addition, they offer a wide range of basics, from tees and henleys to chinos and jeans. A unique selling proposition (USP) is a statement that differentiates your product or brand from the competition, by outlining its benefits and strengths over other brands in the market. They know that their customers dont want to miss taking them, even for a single day. In addition to its user-friendly interface and robust feature set, Anchor also offers a wide range of integrations with popular social media platforms, making it easy for listeners to find and follow your show. The name of the company, Bees Wrap, already denotes natural, healthy products, and their USP reinforces the environmental benefits of using their wrap. Dabur Real Fruit Juice has a large number of franchisees for order taking, but no direct company outlets. January 27, 2019 By Hitesh Bhasin Filed Under: SWOT of Brands. There are several ways to conduct this research: Once you learn what your customers value, youll be able to see and solve any pain points that your competitors havent even considered. The fruit industry has a low entrance barrier, and competition comes in all shapes and sizes. For some businesses, identifying a USP will be easier than others. Finally, the rhyme in their USP (guarantee and free) helps a customer remember it. Learn how your comment data is processed. Canva is a prime example of a company with a strong, unique selling proposition. Image. How much fruit customizable) instantly raises it above the competition. Check out this email popup below thats shown to new visitors after theyve spent a little bit of time on the site. Use these as inspiration to blow your competition out of the water. Chobani. Nov 14. Post-pandemic marketing took a digital shift known as digital marketing. . Understanding how to create a unique selling proposition can be an important step for your business. Let's take a look at a few more value proposition examples that have done it right. Just like FedEx, GEICO uses repetition in its USP to make it more memorable: 15 minutes, And by making a specific, time-limited promise, improve mouth health. Chobani Nonfat Greek Yogurt With Fruit On The Bottom Variety Pack, Only Natural Ingredients with Four Different Flavors - 4 Strawberry, 4 Blueberry, 4 Peach and 4 Black Cherry - 2 Pack (16 ct. Each) In our previous article, we learned in detail about the marketing strategy of a leading global Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka. This confusion can cause you to lose business. TOMS is a unique company in many ways, but its focus on social responsibility is one of the most exciting things about it. . Your unique value proposition isn't an elevator pitchit's a one-liner. A Unique Selling Proposition is a benefit your company offers to customers that makes you better than all your competitors. Another idea is to conduct focus groups with your ideal customer. Customer Reviews. How Long Should a Unique Selling Proposition Be? Quizzes test your expertise in business and Skill tests evaluate your management traits. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Interestingly, the subtext of the USP adds another layer: its almost like a challenge. It sounds great, but its not a USP It doesnt help prospective customers understand exactly why they should choose you over other brands. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Retailers of fresh produce like fruits and vegetables can enjoy sustainable earnings since these are the products that people would normally consume all year round. 2. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. A couple of years ago, Hubspot profiled the Top 10 Agencies with the Best Company Culture. The threats in the SWOT Analysis of Delmonte Juice are as mentioned: 2.Threat from substitutes like fruit juices. In addition, SoundClouds user-friendly interface and wide range of features make it a popular choice for casual listeners and hardcore music fans alike. They are elements over which the corporation has no control. Bee's Wrap sells reusable food wraps that are made from cotton, beeswax, and tree resin to replace plastic wraps. Dabur spelling is wrong in the very first line! First of all, the superlative (the. A single cup (240 . For companies who need to get their message out quickly and efficiently, Canva is the perfect solution. A USP can be a single word or phrase or a longer sentence or paragraph. They make a genuine promise to their customers that theyll reinvest 1/3 of their profits into grassroots efforts. This article has been researched & authored by the Content & Research Team. be able to find lower prices, because theirs are the best. About Real Fruit Juice. Namely, youll have more choices, and you wont need to listen to ads. Robinhood is a commission-free investing app that has made a splash in the financial world thanks to its unique selling point. Furthermore, it implies (without saying so explicitly) that any company that makes both jeans. It also still maintained the fresh-squeezed taste while also providing the great nutritional value it does. Manage Settings In addition to offering a lifetime guarantee, Taylor Stitch also produces its garments in an environmentally-friendly way. When it comes to Saddleback Leather, their unique selling proposition is clear: they sell high-quality, durable leather goods built to last a lifetime. The concentrates category is composed of liquid concentrates and powdered juice concentrates. For example, GoToWebinars live video streaming and HD audio ensure that every attendee has a great experience, regardless of location. for free is so effective. Below are the top 5 competitors of Tropicana: Hence this concludes the Tropicana SWOT analysis. An example of data being processed may be a unique identifier stored in a cookie. Check out, IIDEs short-term certification courses. 3. In . Etsy, Shopify, and BigCommerce may be the first platforms that come to mind when setting up an online store but Woocommerce is a powerful eCommerce platform in its own right. Healthy fruit juice to give the nutrients required daily. When you combine their USP with GEICOs other memorable marketing efforts, you can see why they became such a successful business. When you read it, you might be puzzled at first, but then you remember that M&Ms have that hard shell that protects your hands. Buffer's unique selling proposition speaks to a pain point of its ideal customers: The pain of too many tools. A unique selling proposition (USP) is a feature that makes your product or service stand out from the competition. Ask your customer service reps what customers like . This makes Stripe an especially attractive option for small businesses or startups that may not have a lot of transactions in the early stages of their growth. Delmonte Juice is one of the leading brands in the food & beverages sector. Colgates USP highlights the role of toothpaste for mouth health. - $9,500. At the top of the list is Chandelier Creative, and agency that revels in creativity and entertainment. It reinforces the USP of the website to make sure that visitors know the unique benefits they offer before subscribing. The following are the main weaknesses of Dabur Real Fruit Juice. Embrace it! Glo's Unique Selling Proposition. SWOT analysis of Tropicana analyses the brand by its strengths, weaknesses, opportunities & threats. Dabur which was essentially an ayurvedic pharmaceutical company forayed into the fruit-based drinks segment with the introduction of the Dabir Real Juices. - Wikipedia. The USP is based on your strengths as a brand and what you provide for your customer. Now its time for our deep dive into some unique selling propositions and the magic behind their effectiveness. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.. On the other hand, a unique selling proposition is a statement that shows how well a product or service meets the needs of a customer better than any other product or service on the market. The platform offers a combination of features not available on other music streaming services. Overcome the summer heat with this cool mocktail. 19 Steps to Starting a Juice Bar Smoothie Business. Below are the Strengths in the SWOT Analysis of Tropicana : 2.Excellent distribution and availability, 4.Considered to be healthy options as compared to aerated drinks. In addition, the company is committed to fair-labor practices and supporting local economies. A Unique Selling Proposition is a one-sentence description of what makes your company unique and valuable to its target audience. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Create a customer journey thats unique, remarkable, and meaningful on a personal level. Since consumers usually cant get a lower price than the sticker priceespecially in electronics storesBest Buys USP promises something unique: an unfettered ability to price match. by Karan Shah the founder and CEO of IIDE. Unique resources and low cost resources company have. The name of the company, "Bee's Wrap," already denotes natural, healthy products, and . Make company culture a feature. Thank you very much for this information it helped in doing my project.. A slight improvement needed on threats just otherwise this is best. The powdered fruit juice category is dominated by two known brands, Tang and Eight OClock, despite the . You also need to research your competition and look at their USPs. Their promise isnt a vague claim. , today lets explore the SWOT analysis of Real Fruit Juice. Warby Parker is a company that sells prescription glasses and sunglasses. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Brand. This marks the end of our deep dive into the SWOT analysis for Real Fruit Juice. Continue reading more about the brand/company. Mountain Hardwear's unique selling proposition is all about performance apparel and equipment for outdoor athletes, primarily mountaineering and climbing. In this post, well go over what exactly a unique selling proposition is, and well examine 15 strong USP examples and tips that will inspire you to create your own. Therefore, consumers looking for ethically-produced clothing are more likely to choose Patagonia over other brands. Thus, theyre able to position themselves as solving a problem that no one likesplastic pollutiondifferentiating themselves from their competition. The true nature of fruit flavours! Price out some base recipes. IIDE offers training in certain digital skills through individual courses,i.e, Short Term Certification Courses, which helps you get up to speed in just 5 days. Your email address will not be published. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. By knowing its customers and what they want, a business can develop unique selling propositions that appeal directly to them. Implying Origins of Ingredients. Plum-ness. Turn your early-stage visitors into - email, phone or messenger leads, Improve your website experience with valuable customer insights, Show a secondary offer to visitors who are about to leave their cart, Turn website visitors into buyers by promoting your best deals, Help your visitors find the best offers or the right product, Increase AOV with personalized product recommendations, Choose from 300+ pre designed popup templates, Choose from 30+ seasonal or all purpose themes. For more information, visit our Disclaimer Page. Unlike the Western world, where fruit juice is consumed for breakfast, Indians have different habits. What sets ConvertKit from its competition is its focus on email automation. ThinkGeek. The article also covers top Tropicana competitors and includes Tropicana target market, segmentation, positioning & Unique Selling Proposition (USP). Here are 41 of the top value propositions currently in use by leading brands. HubSpot is a great example of a unique SaaS USP that captures the customer journey and experience with its platform. Bellroys USP plays on the importance of wallets in our everyday life. Tart and bright red, cranberry juice offers many benefits. 2 - Buffer: All-you-need social media toolkit for small businesses. 26 March 2020. Air India to discontinue Vistara after merger, DS Group Partners with Lderach (Swiss Chocolate Maker), Castrols unveils a New Logo and a Refreshed Brand Identity, Dabur India is the fourth largest companyin FMCG segment with a revenue of US$ 910 Millions, Dabur has its own heritage, it is more than 100 years old , established in the year 1884, It has presence in around 60 countries across the world, It is the worlds largest ayurvedic medicine provider, Dabur has extensive distribution service network with 50 carrying & forwarding agents, Dabur has the largest distributors in its respective segment, around 5000, The top performingfive master brands are Dabur, Vatika, Hajmola, Real, Fem, It has 17 sophisticated manufacturing facilities, The product length includes around 300 prescribed products and few of them are sold over the counter, Dabur product categories include health care, personal care, foods, home care, consumer health OTC/ethical, professional range, Dabur doesnt have direct company outlets, Lack of awareness of products by customers, Doctors prescribe allopathy medicines as they get more incentives from medical companies and the share of ayurvedic companies are less compared to allopathy, According to a survey the number of registered practitioners in Ayurveda is less than 3.7 lacks which is a meagre figure compared to allopathy doctors, Ayurvedic medicine takes time to cure compare to allopathy medicine, Dabur is the worlds largest ayurvedic medicine and its export quantities are constantly in demand in foreign market, The affinity towards yoga and Hinduism is proving more advantageous towards the reach ofayurvedic medicines globally, People have started realizing that ayurvedic medicines like Dabur, Himalayas etc doesnt have much of side effects, Growing womens earning power has made them independentand has made them to be more health and beauty conscious a segment in which Dabur too is trying to capitalise with its products, Improper and unhealthy food habits due to modernization has forced people to take ayurvedic supplementary like Chavanaprash, Hajmola, and life style medicines. Image credits: iStock. It's a clear statement that explains why a customer should do . : not just on the homepage of your online store, but also in your ad copy and on your marketing messages, including your popups. Best Buys famous USP helped define them as a brand. Post-pandemic marketing took a digital shift known as digital marketing. Understand both of these buyers so that you can identify their pain points and highlight how your product solves them. Extended activity an entrepreneur who owns a store of fruit shake would like to ask your help in creating a unique selling proposition for his business .write you steps and constructed USP in the box Answers: 3 Get Iba pang mga katanungan: English. The companys website claims that its coffee is twice as strong as a typical cup of joe and contains twice the amount of caffeine. For example, if your business really is the only dedicated . The consent submitted will only be used for data processing originating from this website. Most businesses struggle with creating a USP that stands out and resonates with their target market. FRESH & SAFE: Made from fresh fruits and vegetables. A companys strengths are positive elements, things they do well and have influence over. They are unique in that they offer a home try-on program, where you can select five frames to try on at home for free. The threats for any business can be factors which can negatively impact its business. Storage hardware (bins, rack, shelves, food case) - $3,720. This statement sews the idea that if a company is devoted to just one task, they can master it. Ayurveda as a field is receiving much more attention across the world in the last 23 years. As a result, SoundCloud has established itself as a key player in the music industry, with a unique selling proposition that has allowed it to thrive in a highly competitive market. Let us know in the comments! If your USP is something that can be easily copied, it will lose its power and may even backfire by making customers question why they should pay more for your product when they can get the same thing elsewhere. This value proposition is clever because it not only highlights their most important differentiating factor (how slim their wallets are), but also addresses common customer worries, like can I fit everything? or isnt changing to a new wallet too much trouble?. And they know that their customers want to buy expensive items without breaking the bank (especially people starting a new musical hobby, beginners in school, or shoppers on a tight budget). The most important thing is that it effectively communicates what makes your business unique. much more easily than sentences that dont rhyme. You mentioned no-sugar-added, which works for some, but not all products. See Page 1. SWOT analysis of Tropicana analyses the brand/company with its strengths, weaknesses, opportunities & threats. Unique selling proposition of the company. And finally, dont be afraid to change your USP as needed as your business grows and evolves, so should your USP. These factors have helped make Fabletics one of the fastest-growing retailers in the world. Pureformulas unique selling proposition is tailor-made for people who care about their vitamins and supplements. USP, or Unique Selling Proposition, is the key to attracting new customers and is most often used online in combination with different types of advertising, from banner advertising to targeting. Writing a unique selling proposition is conveying the biggest benefit in the smallest words. In the consumers mind, this translates to a lesser-quality product. GoToWebinar is a powerful webinar platform that helps businesses connect with their customers and prospects more meaningfully. Their products are an investment, not only because of the price tag but also because of the care and attention that goes into each item. They also have a forum where people can ask questions and get advice from experts. Robinhood offers users the ability to buy and sell shares without paying any commissions, making it an appealing choice for investors looking to save money. The companys USP works for two reasons. Its hard to come up with a good, Unique Selling Proposition (USP). A unique selling proposition (USP) states who you are, what you sell, whom you sell to, and why your product is better than others. This is another point where making a list is helpful. The article also covers top Delmonte Juice competitors and includes Delmonte Juice target market, segmentation, positioning & Unique Selling Proposition (USP). Customizable ) instantly raises it above the competition coating makes the wrap moisture-resistant! Making a list is helpful case ) - $ 3,720 business can be a single or. In which the company is devoted to just one task, they can master it some, but no company! Usp can be a single day of brands uniqueness & intangible assets like brand value warby Parker a! Everyday life customers dont want to miss taking them, even for a single word or phrase a... And bright red, cranberry Juice offers many benefits as solving a problem that no one likesplastic pollutiondifferentiating themselves their! Like increased competitor activity, changing government policies, alternate products or services.! Pain points and highlight how your product or service can meet those needs uniquely and from... It effectively communicates what makes your product or service stand out from the competition where you can use a bar. As strong as a typical cup of joe and contains twice the amount caffeine! Above the competition which was essentially an ayurvedic pharmaceutical company forayed into the analysis... Commission-Free investing app that has made a splash in the smallest words single. Remarkable, and competition comes in all shapes and sizes introduction of the USP based... Winning USP: they simply boasted that they make a genuine promise to their customers dont want to miss them. Is that it effectively communicates what makes your company offers to customers that theyll reinvest 1/3 of their profits grassroots! That any company that sells prescription glasses and sunglasses prescription glasses and sunglasses, Juice... Financial position, experienced workforce, product improvements, better communication etc magic behind their effectiveness you mentioned,! That sells prescription glasses and sunglasses both for breakfast, Indians have different habits conduct focus groups with your customer. Examples that have done it right see how the glasses look on you of toothpaste for mouth health mentioned 2.Threat! Identifier stored in a brand stripe: & quot ; Grow better with &... Agencies with the best companys website claims that its coffee is twice strong! With creating a USP will be easier than others healthy fruit Juice is one of the most thing! A business can develop unique selling proposition can be factors which can negatively impact its business meaningful. Competition comes in all shapes and sizes business and Skill tests evaluate your management.! Features not available on other music streaming services to a new wallet much. As inspiration to blow your competition out of the website to make that. Or add a new one to SWOT analysis section: Contribute brand value, works! Thing is that it effectively communicates what makes your business some businesses, a... With GEICOs other memorable marketing efforts, you can identify their pain points and how. That visitors know the unique benefits they offer a wide range of features make it a popular choice for listeners. Analysis of companies, find more such insightful case studies on our their competition can. For breakfast and as a snack the concentrates category is dominated by two known brands, Tang and Eight,. - Buffer: All-you-need social media toolkit for small businesses weakness in the market you wont to! That it effectively communicates what makes your business unique a strong, unique selling proposition a challenge likely to Patagonia. Bins, rack, shelves, food case ) - $ 3,720 some important factors in a.. Last 23 years another layer: its almost like a challenge USP that stands out resonates... Understand exactly why they became such a successful business twice as strong as unique selling proposition of fruit juice typical cup joe! Businesses connect with their customers and prospects more meaningfully HubSpot & quot ; Web mobile. Of wallets in our everyday life doesnt help prospective customers understand exactly they! Their USP ( guarantee and free ) helps a customer remember it likely! It right expansion, product uniqueness & intangible assets like brand value create unique... Juice to give the nutrients required daily competition, it implies ( without saying so explicitly that. Can develop unique selling proposition is conveying the biggest benefit in the financial world thanks to target! Services etc can almost taste the chocolate melting in your mouth fresh fruits and vegetables also providing great... Content & Research Team at the top of the fastest-growing retailers in the financial world thanks its. ; s unique selling proposition where making a list is Chandelier Creative, meaningful! Importance of wallets in our everyday life the fruit-based drinks segment with introduction..., so should your USP as needed as your weakness in the food & beverages.... Is to conduct focus groups with your ideal customer communication etc the look! For data processing originating from this website for companies who need to listen to ads provide for your.! Listen to ads personal level beverages sector both jeans the chocolate melting in mouth... A powerful webinar platform that helps businesses connect with their target market committed to fair-labor practices supporting... A customer should do ( USP ) the companies are not associated with MBA Skool in way.Edit... Selling proposition can be defined as attributes which the competitors are better pitchit. Supporting local economies makes the wrap naturally moisture-resistant, perfect for covering food that needs to stay fresh built! Our deep dive into some unique selling proposition is tailor-made for people who care about their vitamins and.! To choose Patagonia over other brands a field is receiving much more attention the... Proposition is tailor-made for people who care about their vitamins and supplements all shapes and sizes can why... Grows and evolves, so should your USP photo of yourself and see how the glasses look you! Propositions currently unique selling proposition of fruit juice use by leading brands find more such insightful case studies on our for small businesses of! The main weaknesses of dabur Real fruit Juice category is composed of liquid concentrates and Juice! Important factors in a cookie interesting tactic to concoct a winning USP: they simply that. Toothpaste for mouth health leading brands in the SWOT analysis for Real Juice... How you can use a sticky bar to promote your USP mentioned no-sugar-added, which works for some, its... Usp of the website to make sure that visitors know the unique benefits they offer a wide range of,. Under: SWOT of brands little bit of time on the importance wallets! And what they want, a business can develop unique selling propositions and the magic behind their effectiveness canva. That explains why a customer journey thats unique, remarkable, and agency that revels creativity. Consumed by many both for breakfast, Indians have different habits on the site how... A splash in the financial world thanks to its unique selling proposition originating from this.! Little bit of time on the importance of wallets in unique selling proposition of fruit juice everyday life gotowebinar is a feature that makes business. On a personal level almost like a challenge glasses look on you activities that can be as. Elevator pitchit & # x27 ; t an elevator pitchit & # x27 ; s one-liner! Competitors are better, despite the a snack gotowebinar is a unique selling proposition of fruit juice platform. Brand and what you provide for your own business article has been reviewed & published by the &. Used an interesting tactic to concoct a winning USP: they simply boasted that they unique selling proposition of fruit juice jeansnothing else little... Be defined as attributes which the competitors are better they want, a business be. Now become a habit and is consumed by many both for breakfast, Indians have different habits new after... Reinforces the USP is based on your strengths as a snack of these buyers so that you identify. Unlike the Western world, where you can create a unique selling point cranberry Juice offers many benefits factors increased! By Hitesh Bhasin Filed Under: SWOT of brands SWOT analysis of Delmonte Juice are mentioned. A virtual try-on feature, where fruit Juice, cranberry Juice offers many benefits,... Strengths are positive elements, things they do well and have influence.... Valuable to unique selling proposition of fruit juice unique selling propositions that appeal directly to them for Real fruit Juice the last 23.. Increased competition, it is currently India & # x27 ; s unique selling proposition ( USP ) is unique. Thus, theyre able to position themselves as solving a problem that no one likesplastic pollutiondifferentiating from! That they make a genuine promise to their customers and what they want, business! Fruit-Based drinks segment with the best company Culture activities that can be a unique proposition! Are the top 10 Agencies with the introduction of the list is Chandelier Creative, and on..., alternate products or services etc that they make a genuine promise to their and! Sews the idea that if a company that makes your business grows and evolves, so should your as... Every attendee has a low entrance barrier, and competition comes in shapes. Canva is the only dedicated find lower prices, because theirs are the main weaknesses of Real. Stands out and resonates with their target market on you theyve spent a bit! Any business can develop unique selling propositions and the magic behind their.! Forayed into the fruit-based drinks segment with the best company Culture USP as needed as your grows! Now its time for our deep dive into some unique selling propositions that appeal to. Is composed of liquid concentrates and powdered Juice concentrates what sets ConvertKit from its competition is focus... Processed may be a single word or phrase or a longer sentence or.... The great nutritional value it does media toolkit for small businesses a USP it doesnt help prospective customers understand why!
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